Gmail creates commitment through reducing switching cost
Jul-31-2008 By admin
G-mail creates commitment to its service through reducing switching cost which in turn creates value in the G-mail service for the user who is now able to host multiple accounts from one service. This element of G-mail helps secure users once they have decided to use G-mail hence it is affecting a later stage of the Web 2.0 Behavior Chain proposed by Professor BJ Fogg.
Duration : 1 min 3 sec
Posted in: Email Hacks
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